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Future of Video: Technology, Policy, and Economics

TLEN 5380
CREDITS: 3

Future of Video: Technology, Policy, and Economics

Fall 2014


(Classroom Only)

David Reed

TUE THU 9:30 AM - 10:45 AM
Classroom: ECEE 283

Description: 

The entertainment video industry is currently in the throes of a major transformation driven by emerging broadband Internet technologies that are shifting once stable business models with new opportunities and competitors, along with creating new public policy dilemmas. TLEN 5380 provides an interdisciplinary view of the future direction of the entertainment video industry. Television networks are migrating to the web with sophisticated user interfaces and usage tracking capabilities. Moreover, video is evolving beyond entertainment to support new communications and interactive services. In this class, students will learn the technologies, business models, and public policies impacting this evolution and transformation. The course focuses on the interactions and dependencies among past and present video platforms, their business models, and public policies issues to project the future of video in the emerging broadband Internet era.

Outline: 

TLEN 5380 tracks the evolution of entertainment video market from television broadcasting to the emerging broadband Internet of today. To do so, the course is split into the following three units of study:

  • Unit 1: Broadcast Television Era – from the beginnings of television through the 1970s dominated by large broadcast networks, we examine how a powerful technology enabled a valuable new business model, and the key policy issues created by this new media of communication.
  • Unit 2: Cable and Satellite Era – from the 1980s to today, the cable and satellite platforms ushered in new technology to deliver new digital and interactive entertainment video services, and raised a host of new policy issues as well.
  • Unit 3: Emerging Broadband/Internet Video Era – Gaining momentum over the past decade, over-the-top video ushers in a third wave of new technologies, business models, and policy problems.

Benefits: 

Students successfully completing this course should gain a much greater appreciation of the rapid changes in the technology, economic, and public policy aspects of the entertainment video industry and, uniquely, the complex interactions among these aspects that are shaping the future of this critical sector of the economy. The resulting understanding should enhance employment or promotion opportunities in the broadband sector and enhance the student’s ability to participate in the public discourse regarding the future of the electronic media.

Objectives: 

  • Understand the core technologies, business models, and policy dilemmas that faced the development and growth of the existing television broadcasting, cable, and satellite platforms.
  • Learn the current state of development of Internet video technology, exploratory business models under development, and public policy issues being created by this new, disruptive video delivery platform.
  • Develop a framework that will provide students the ability to critically evaluate and develop a roadmap charting the evolution of video services over the Internet.
  • Learn video publishing tools and create video presentations on topics selected by the student.

Prerequisites: 

Undergraduates must have senior standing.

Textbooks: 

Readings distributed on D2L.

Hardware/Software: 

Web access and email required, with either PC or Mac with Microsoft Word. Access to iMovie (Mac) or MovieMaker.

Example Lecture: 

View an example course lecture

Proctor: 

Required

Syllabus: 

TLEN 5380